How to set the buying mood and win the retail game

After being a success story in the Netherlands, Carin Frijters’ The BIG book of retail will be released in English in 2014. With even more international cases, interviews with international experts, and, of course, updated with the latest developments on retail trends.

Streets are looking less crowded, online sales are going up. Is there a future for retail as we know it? Luckily, there is. But the rules of the game are changing rapidly.

See here the reader reviews of the Dutch book

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In The BIG Book of Retail, author and retail expert Carin Frijters shows us how we can keep on top in this ever changing world. The book inspired many professionals in retail, styling and communications; in the Netherlands the second edition has been released within a year. So what’s the secret? Frijters uses best practices to show how consumers have a so-called ‘buyers’ button’. The key is to learn and understand the customer journey. Once you know how this process works for you clients, you can use all kinds of sensory stimulation to entice them, to connect to what they want and, finally, to make them buy so your revenue is save. Even in this competitive market.


Anyone interested in getting involved as a sponsor, retailer or member of the press should contact

For more information or images, please contact

Carin Frijters:, +31 6 22 99 17 09

Femke Cuijpers:, +31 6 51 55 69 93




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